Customer Cultivation – Grow with Current Customers

customer cultivationStatistics prove it’s 7-times less costly to increase sales from current customers than new customers. Besides, it’s just plain easier to grow quickly with current customers.

  • Have you maximized sales & profits from current customers?
  • Do you know your Customers as well as they know you?
  • Are you seen as a Vendor or a Partner by your customers?

Build a Customer Development Process

customer cultivation

  • Meet customers on their terms; discover their expectations and build a plan to exceed them
  • Identify your company’s best customers (hint: they aren’t always the ones who contribute the most sales)
  • Use a patented customer survey to identify how your customers perceive your company – your product, processes and people
  • Use voice-of-the-customer to identify strengths, weaknesses and opportunities for improvement

Build Customer Partnerships

  • Prioritize best customer opportunities for increasing sales & profits
  • Enhance customer satisfaction
  • Build customer loyalty
  • Develop customer advocates
  • Increase customer referrals
  • Shift from being one of many vendors to building valued-added customer partnerships

Deliverables – Customer Cultivation

  • “Best fit” customer profile
  • Voice of the customer
  • Annual cultivation score
  • Build company’s reputation
  • Inspired customer-focused team
  • Customer development process
  • Custom metrics & KPIs (Key Performance Indicators)


What’s Next? Implementgrowth workshop, growth champion, growth implementation, sales plan implementation, sales team training, growth training, sales