WHAT BUSINESS ARE YOU IN, REALLY?

If I want to buy a new Laptop computer (product), chances are I’ll research different brands and models online first. I may check them out at a few stores and get opinions of geeks in the store. Ultimately, I don’t care who or where I buy from because the product will be the same.

BUT, If I am going to invest time and money in a new office computer system and the service to make sure it works correctly, I want to make sure I trust the seller, believe they have the skills needed to assess my company’s needs today and into the future, and to setup and maintain the system. I also want to make sure they’ll be on the ready tomorrow and 10 years from now, and probably 10 years after that.

So, with a product-based business, the right Laptop is the single focus, whereas, with a service based business, there’s more to the equation:  I’m trusting my business to a partner for an honest needs assessment, recommendation, and having the right field team who installs and maintains the system.

Look at it like this:

Products work toward winning a transaction

Services work toward building relationships and experiences

What business are you in, really? If different than you thought, we’ll help you develop the Vision and Strategy to be successful.

Discover our Leadership Workshops for Company Visions and Strategies